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Book Marketing 101

Your Book Is a Business.

The question is: Who is funding this?

For nonfiction authors, sponsors are a powerful way to accelerate visibility, book sales, and new readers.

After 15 years of building a 7-figure business with Madison & Mulholland, I thought it was time to share my know-how — basically, my brain.

So if you need a coach to help you with sponsorships, this place is for you.

Apply Below

Not every book is the right fit for Bedside Reading.

But we believe in helping authors. If your nonfiction book needs a sponsor, apply below.

Fill out my online form.
If you are interested in learning about how to use AI for sponsorships for your book, watch below!
Article on sponsorships for authors. 
Bedside Reading®
Complimentary Guide

30-Day Guide

Book Marketing

New Tools & Bestseller Strategies

Co-Created By

Jane Ubell-Meyer & Julie Anne Eason

Complimentary Guide

Download the Free 30-Day Book Marketing Guide

Get simple tools to help you grow visibility, reach more readers, and build your author platform.

Enter your email below and we’ll send the guide directly to your inbox.

Fill out my online form.

Book Marketing Guide

How to Get Bookstores to Order Your Book

Bookstores want books they believe readers will ask for, buy, and recommend. Your job is to make the decision easy.

01

Build Local Demand

  • Highlight your local connection
  • Offer bookstore-friendly terms
  • Make your book easy to order
Key Action Visit local indie bookstores with a simple sell sheet.
02

Build Your Author Platform

  • Create an author website
  • Grow your email list
  • Collect trusted reviews
Key Action Show the bookstore that readers already care.
03

Market to Buyers

  • Run reader promotions
  • Use QR codes and sales links
  • Drive early book sales
Key Action Create demand before asking a store to stock your book.
04

Approach the Store

  • Prepare a short pitch
  • Bring a sell sheet
  • Offer a sample copy
Key Action Make it clear why your book fits their customers.

The goal is simple: create confidence that your book will sell.


Interested in Sponsorships for your book?
The Article below appeared in 
Publishing Perspectives in 2011. Still relevant? You decide.!
Cashing In on Cache: How Authors Can Take Advantage of Corporate Sponsorships
Author Information

Welcome, Authors

We look forward to working with you. Please complete the steps below so we can help promote your book clearly and professionally.

1

Complete Your Author Info

Click the author information link and submit your details.

2

Follow Bedside Reading

Follow @bedsidereading on Instagram and use #bedsidereading.

3

Follow Your Hotels

Follow the hotels where your book is placed and engage with their posts.

4

Share Your Assets

When we provide images, please repost them to help increase visibility.

Create entertaining and interactive posts to grow your brand, increase followers, and help readers discover your book.

We also recommend One Million Followers by Brendan Kane, one of our clients.

Contact
Bedside Reading, LLC , 700 Canal Street, Stamford CT 06902
​​For more information contact: [email protected] 917 848 3353
Media​

The Press Circuit
Privacy Policy
Terms & Refund Policy
Accessibility
Bedside Reading® is a Registered Trademark 
  • Overview
    • 30-Book Guide
    • Apply
    • Hotel Partners >
      • Hospitality >
        • Hotelier Spotlight
    • About >
      • Team
      • Meet Jane Ubell-Meyer >
        • What I Love About Hotels
      • Privacy Policy
      • Contact >
        • Terms
      • FAQ
      • Questions?
    • Media Fuel
    • Hotel Digital Programs >
      • Author Info Form
      • Digital Program FORM
      • FAQ-Digital
      • BCA26 Winners
      • Bookmarks
    • AUTHOR FORM
  • Bedside Reading Book Club
  • Programs 2026
  • Book Cover Awards
  • The Press Circuit
  • Apply26
  • Author Q&A
    • Author Spotlight
  • Testimonials
  • The Reading Room
  • Referrals
  • BCA2026
  • Confirmed
  • Book Club Video