A unique marketing program for authors.
By Alicia McGowan and Jane Ubell-Meyer
Bedside Reading is a remarkable tool for authors and assists authors by building their brand and placing books by the bedsides in luxury hotels and in the media.
In August 2017, Jane Ubell-Meyer created Bedside Reading® with a mission to help expand an author’s fanbase and to promote an author’s book in the media. Her Bedside Reading portfolio includes over 20 hotels like the Waldorf Astoria, Mandarin Oriental, and Fairmont brands among others. Her publishing clients include Penguin Random House, Simon and Schuster, Harper Collins, Hachette, Macmillan, Kensington as well as countless small publishers and indie-authors.
Bedside Reading wants to make an author feel loved and special. Jane wants to give them the "Jane Love," as she says. She strives to give authors what they need and she brainstorms new ideas like Instagram giveaways, how to execute an author book signing party, and many other things to think about.
Authors and/or publishers will ship their books to the hotels. Once the book is by the bedside in the hotel, the hotel will then post a beautiful photo of the book with the author’s hashtags and tags.
Each day we will pick an author in our program and write a blog post about them and their book. We will post on social media posts across all platforms with a link to the post. Here’s the link to our blog posts. https://www.bedsidereading.com/book-of-the-day
Bedside Reading recently celebrated its second anniversary with two author book signings at The James New York - SoHo and Fairmont Miramar Hotel & Bungalows. Bedside Reading is growing day by day and has exciting plans for 2020. Jane is also currently working with partnering hotels to place podcasts featuring authors in the hotel rooms.
To learn more about Bedside Reading, visit bedsidereading.com and follow us on social media @bedsidereading.
Highlights authors in its November and December program
Stamford, CT (November 1, 2019) - Bedside Reading®, the program that places complimentary books by the bedsides in luxury hotels and the Hamptons, is honoring all authors, in addition to those authors, who have placed, and are placing, their books in Bedside Reading’s program this year, by encouraging everyone to curl up with their favorite book and toast the writer who worked hard to create this wonderful way for all of us to escape.
Bedside Reading makes it easier for travelers to read too! Anyone traveling to one of their luxury and lifestyle partner hotels in the U.S. will find a book by the bedside for them to read and take home, complimentary. And in 2020, the program will host its 2nd Annual Hamptons Bedside Reading Authors Weekend, Feb 28- March1, 2020, where guests at participating Hamptons hotels and inns will meet several authors in an engaging and fun-filled weekend.
“It’s a lot of blood, sweat and tears for anyone to create a product they are proud of,” said Jane Ubell-Meyer, Founder of Bedside Reading. “It is no different with authors who work hard, often alone, and then launch their “babies” into the world, wondering how it will be received. It is wonderful that there is a day where we can remind everyone of the beauty of their work and the pleasure it brings. We encourage everyone to re-read their favorite book, download a new book or go to their local library or bookstore and discover someone new”
History of National Author’s Day
Nellie Verne Burt McPherson, a teacher, avid reader and president of the Bement, Illinois Women’s Club in 1928, wrote a fan letter to a favorite author of hers (fiction writer, Irving Bacheller) while recuperating from an illness. Bacheller, in return, sent her an autographed copy of another of his works as a thank you and McPherson decided she would show her appreciation to this gesture by submitting an idea for a National Author’s Day to her Woman’s Club. They endorsed it and The United States Department of Commerce recognized this day in 1949.
“Celebrating authors and sharing them with old and new fans is what we do,” Jane explained. “And we also want to cheer on all authors who are participating in NaNoWriMo (National Novel Writing Month). We can’t wait to read what you are creating!”
Here is a look at the November and December Bedside Reading books and authors:
Cold Silence - Danielle Girard; The Connector’s Advantage - Michelle Tillis Lederman;
Finding Mrs. Ford - Deborah Goodrich Royce; Vicious - LJ Shen; Hemlock Needle - Keenan Powell; Relationshift - Kristine Grant; Overture - Skye Warren; The Prophecy - Kim Sakwa; Strings: A Love Story - Megan Edwards; The Pale-Faced Lie - David Crow; Gilded Summers - Donna Russo Morin; Finding May - Jennifer Moorman; When We Found Home - Susan Mallery; Vivid Vision - Cameron Herold.
The Baker’s Man - Jennifer Moorman; Captain No Beard: An Imaginary Tale of a Pirate's Life - A Captain No Beard Story - Carole P. Roman; Gilded Summers - Donna Russo Morin;
The Storm Beyond the Tides - Jonathan Cullen; Overture - Skye Warren; Bulwark - Brit Lunden;
Hemlock Needle - Keenan Powell; The Pale-Faced Lie - David Crow; A Better Next: A Novel - Maren Cooper; The Price of Time - Tim Tigner; The Prophecy - Kim Sakwa; When We Found Home - Susan Mallery; Lost Tomorrows - Matt Coyle; Vivid Vision - Cameron Herold; Bulwark - Brit Lunden; Cold Silence - Danielle Girard.
About Bedside Reading
Founded in 2017, the Bedside Reading® program partners with the world's leading publishers as well as many independent publishers and authors. The company's mission is to help authors build their fanbase by connecting their books to readers and providing hotel guests the opportunity to unplug and delve into the world of words at some of the most sought-after destinations in North America. For more information: www.bedsidereading.com. For the Hamptons winter author event: https://www.bedsidereading.com/hamptons-winter.html. For the summer reading program: https://www.bedsidereading.com/summer.html
Five-Star Hotel - Partners: Acqualina Resort & Spa, Conrad New York, Fairmont Miramar Hotel & Bungalows, Mandarin Oriental New York, Mandarin Oriental Washington DC, Waldorf Astoria Beverly Hills, and Waldorf Astoria Chicago. Boutique Hotel-Partners: Chamberlain West Hollywood, Dream Inn, Jacquard Autograph Collection, Morrison House, Simpson House Inn.
Lifestyle Collection: The James New York - SoHo
Hamptons Summer Program: 1770 House, Baker House 1650, Baron’s Cove, Mill House Inn, Southampton Inn, The Hedges Inn, The Maidstone Hotel, Topping Rose House, White Fences Water Mill, and at Hotel Indigo East End & Hyatt Place East End.
Tel: 917 848 3353
Tel: 917 887 6554