By: Nora-Grayce Orosz
We are living in an increasingly connected world. We follow, share, pin, like, and retweet so much information on a daily basis, that it's practically second nature to us now. Whether you feel that the age of social media is a blessing or a curse, statistics don't lie—word-of-mouth marketing is one of the most significant determinants for consumer buying habits in 2019.
83% of Americans say that word of mouth recommendations from friends or family members make them more likely to purchase that product or service, according to Talk Triggers. And even more staggering, millennials are 115% more influenced by word of mouth than traditional advertising. Knowing this, its important to consider the impact that word-of-mouth has on your business or brand.
Authors and publishing professionals can certainly take advantage of this marketing technique as well as those in other industries. Here's a few ways to generate goodwill and encourage word-of-mouth:
Seek out Micro- and Nano-Influencers
Remember the old school book clubs? Turns out, book clubs are having a substantial resurgence as of late, but you don't have to make it into Oprah, or Reese Witherspoon's coveted must-read lists to expose your story to broader audiences.
There's a growing, online community of book bloggers on social media who are cultivating their own virtual book clubs to spread the word about great titles. Consider taking advantage of outlets like Instagram, to find micro and nano-influencers who may be interested in reviewing your book. This is a relatively easy, and free, way to increase your word-of-mouth marketing, and in turn, get more eyes on your book.
Hashtags are your friend.
Consider creating a hashtag that readers can use to share their thoughts about your book. When creating your hashtag, remember to pick something unique to your personal brand or book title. Then, promote your hashtags on your own social media, official website, or promotional materials. (You may even consider including your hashtags somewhere on the inner jacket of your book.)
This way, you can easily track, share, and engage with those who are taking the time to promote your book. Engaging with your readers, even through social media, is a simple, yet effective way to build loyalty.
Seeking out established online communities is a perfectly good strategy, but once you begin to build your own following, consider establishing your own communities as well. Creating your own online, or real-life literary communities can be a great tool for boosting word-of-mouth. Start a Facebook group, create an email newsletter, publish a blog and encourage readers/consumers to submit reviews. These are small ways to build a community around your brand that can yield great results.
By utilizing one, or all of these simple tips, you'll be on your way to generating more word-of-mouth marketing and, in turn, increasing exposure to expand your customer-base.