2019 Hampton Gift Bag- Bedside Reading Hamptons Program
Program Details: The Hampton Gift Bag program began in 2002 and was originally called Buzz Bags, then, Madison & Mulholland's Hampton Gift Bag program. What we do is simple: We place books in hotels in the Hamptons and in the media. The moment we launched we were picked up by the NYT and national media. Hollywood's movie studios, United Airlines, Virgin America and others also came calling. In 2017 we evolved as a company and shifted completely to focus on promoting books and helping authors find new audiences and reinforcing their brand. It's all about marketing! (For a 30-day free book marketing program, click here)
Our Hampton Gift Bag program introduces the best of summer's hottest books (and authors) to these unique New York based-influencer/media population who visit the glamorous Hamptons-based hotels and beaches during the summer. We have partnered with a number of media outlets (sometimes paid) to promote the books locally and nationally. We generally receive 7-10 million media impressions for each weekend we promote the books.
How this program works: Publishers/authors donate and ship 50-250 books to our office where we assemble and deliver the books in tote bags (which hold 3-5 books). These tote bags are gifted to each hotel guest as they check in or they are placed in their rooms upon arrival. We accept physical books, ebooks (on a redeemable gift card, we will show you how easy this is!) and audiobooks. Genres: all genres are accepted, except when inappropriate (nothing too violent, political, or sexual). It's a judgment call. All books are vetted before placed in the program.
Weekends to Participate: Memorial Day, June 14, July 4, Aug 8, Labor Day, Sept 27 (in time for the Hampton Film Festival attendees staying at our favorite hotels)
We place your book in our designated hotels (each book will be placed in 4-8 hotels (depending on the number of books you provide) Qty 50-250
We will promote your book in print/online media including Bauer Media's magazines as part of their giveaways:(online) First for Women (possibly print, not guaranteed), Woman's World, Ideas & Design, FHM, ABC Soaps InDepth, CBS Soaps InDepth, Sweepon. Hollywood Weekly (national-print magazine, sold at 630 B&N stores across the USA) Blogger Giveaways Media Giveaways Promoted to our list of 4000+ readers (includes Hamptons-based subscribers) We offer our tote bags to anyone who wants one in the Hamptons for Free.
We have a nominal delivery fee if someone wants to pick it up a designated location or if someone wants us to ship the books to them (only in the US). Traditional PR (local and national)
Participating Hotel & Locations: Baron's Cove, Baker House 1650, Hotel Indigo, Hyatt Place East End, Lucille Khornak Gallery, Mill House Inn, Southampton Inn, Topping Rose House, White Fences Water Mill
Plus: Multi-Writer Book-Signings are being planned now. Location Lucille Khornak Gallery, Bridgehampton, NY - Small additional fee might be added to help offset the cost. (We have the potential to collaborate with a local bookstore as well.)
FAQ Contact Media Bedside Reading® is a division of Madison & Mulholland, Inc