The Iconist by Jamie Mustard
Jamie Mustard is an expert on perception in the physical world, a strategic multi-media consultant, art, design and product futurist, creative artist and Iconist. He has codified the primal laws of what makes anything iconic––the anatomy of what causes any idea, art or message to STAND OUT and take hold in the human mind, across any medium. His passion is to teach the science and art of obviousness, helping professionals, change agents, artists and businesses confidently and at will make their messages, brands and ideas STAND OUT to their desired audiences.
A graduate of the London School of Economics, Jamie’s work is an explanation of the ‘economics of attention’ based on the primal laws of human perception called Blocks™. Jamie’s Iconist work has spanned some of the world’s leading companies, technologies, artists, designers, creatives, nonprofits and the globe––Cisco, Intel, Adidas, Symantec, Five9, Pacific Northwest College of Art and TEDx at creative giant, Wieden + Kennedy. Jamie was most recently interviewed live on stage at Content London with Mindhunter lead actor and movie star, Holt McCallany.
His purpose is to share the power of getting attention, and all that it does for us internally, with all of us feeling stifled by an over-messaged-to culture. When we can get attention at will, we can motivate and inspire others, adapt faster, get buy-in, improve organizational culture, generate demand, increase productivity, creativity and ultimately be more fulfilled as organizations and individuals.